Brand Guide 2025

WHO THIS GUIDE IS FOR?

When it comes to the visual identity of Fort Bend TBRI Collaborative, this is where to start. So, whether you’re trying to use the right font or need to know the approved color palette , you’ve come to the right place.

This is for anyone wanting to use the Fort Bend TBRI Collaborative brand, and we’re excited you’re here.

Logos Icons Colors Typefaces Calls to Action Structure Photography

Logo

On light background

On dark background

horizontal lock up

alternative vertical lock up

Icons

Colors

Calm
Muted
Natural
Tranquil
Hopeful

Clotted Cream
#ECE4E4

Spring Green
Hex #40F99B

Moss
Hex #838c84

Happy Blue
Hex #5E7CE2

Ash
Hex #403e3f

Color Ratios

50%
20%
20%
5%
5%

ADA Combinations

Color palette grid with various colored squares including black, blue, green, gray, and white, each containing 'Aa' inside, on a diagonal pattern background.

Typefaces

Heading: Poppins
Paragraph: Poppins
(friendly / professional)

Heading 1

Heading 2

HEADING 3

Heading 4

Paragraph 1 - Bold

Paragraph 1

Paragraph 2

Paragraph 3

Monospace

Heading 1

Heading 2

HEADING 3

Heading 4

Paragraph 1 - Bold

Paragraph 1

Paragraph 2

Paragraph 3

Monospace

Calls to Action

Primary Button

Secondary Button

Tertiary Button

Structure

You will read me first.

You will read me second.

YOU WILL READ ME LAST

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Primary Button

Images

Vibrant
Joyous
Energetic
Cheeky

Group of children playing in a grassy field with trees in the background.

A young boy in a blue shirt swinging high on a playground swing against a clear blue sky.

Children walking on a forest path surrounded by greenery.

Two young children playing in a field of wildflowers at sunset, with a warm, glowing sun in the background.

Paterns

Pattern of blue heart icons with striped hand icons inside, arranged in a grid.

Pattern of blue floral shapes with hand motifs on a black background

Illustrated pattern of hands making heart gestures within heart shapes on a blue background.

Blue pattern with hand and flower shapes in a repetitive design.

Brand in use

Billboard with two smiling children in a field, displaying the text "The heartbeat of TBRI® is connection." and "Fort Bend TBRI Collaborative."

Navy blue tote bag with "Fort Bend TBRI Collaborative" and a heart symbol featuring a hand.

Flat lay of open laptop and smartphone displaying the same website with a children's image and text about connection. Accompanied by branded stationery including a blue envelope, letterhead, business card, and pen on a light background.

Thank you

HAVE QUESTIONS?

As with most brands, we take great pride in ours and how it is used. If you have any questions, please do not hesitate to reach out and ask. We’re always happy to help. Thank you.